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271637728
Servicios de atención comercial (Edición 2026) (Comercio y Marketing)
Item #:
271637728
MWK 130032
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- La atención comercial desempeña un papel esencial en la comunicación entre la empresa y su entorno, pues sustenta las relaciones que mantiene con sus interlocutoresy favorece su buen desarrollo. El libro desarrolla los contenidos del módulo profesional de Servicios de atención comercial, del Ciclo Formativo de grado medio en Actividades Comerciales, perteneciente a la familia profesional de Comercio y Marketing, y está actualizado a la nueva Ley 10/2025, de 26 de diciembre, por la que se regulan los servicios de atención a la clientela. Servicios de atención comercial ofrece una visión completa de los principios básicos de la atención a las personas consumidoras y usuarias, junto con las claves de la comunicación con proveedores y otros agentes vinculados a la empresa. Incorpora las competencias necesarias para el trabajo en equipo en el ámbito empresarial y proporciona herramientas prácticas para afrontar con eficacia las situaciones que puedan surgir en la actividad diaria, tanto con clientes como con proveedores o autoridades locales, además de los recursos imprescindibles para resolver dudas, gestionar incidencias y expresarse mediante distintos medios con un lenguaje verbal y corporal adecuado al contexto. En www.paraninfo.es, mediante un sencillo registro desde la sección de «Recursos previo registro» de la ficha web de la obra, se incluyen locuciones reales de situaciones de atención telefónica al cliente, un recurso que facilita la comprensión de los protocolos profesionales y refuerza el aprendizaje práctico. Estas muestras permiten familiarizarse con el tono, el ritmo y las expresiones más eficaces en la comunicación telefónica. La autora, Emilia García Muñoz, comenzó su andadura profesional en 2009 como licenciada en Administración y Dirección de Empresas. Especializada en Comercio Internacional y Marketing, cuenta con diversas obras publicadas relacionadas con la formación en esta área, en la que además imparte docencia.
| Publisher | Ediciones Paraninfo, S.A |
| Publication date | 13 Feb. 2026 |
| Edition | 1st |
| Language | Spanish |
| Print length | 244 pages |
| ISBN-10 | 842836608X |
| ISBN-13 | 978-8428366083 |
| Item weight | 650 g |
| Dimensions | 24 x 17 x 0.6 cm |
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Servicios de atención comercial (Edición 2026) (Comercio y Marketing)
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