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Item #:
183977428
Międzynarodowy zielony marketing i firmy detaliczne, (Paperback)
Item #:
183977428
MWK 202654
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Research provides valuable insights for green marketers to formulate strategies that attract customers to purchase their eco-friendly products.
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What Stands Out
Sustainable Focus
This book emphasizes environmentally-friendly marketing strategies tailored for retail businesses, helping them appeal to eco-conscious consumers and improve their brand reputation.
Practical Insights
Offers actionable guidelines that enable retailers to successfully implement green marketing tactics, enhancing customer loyalty while driving sales through responsible business practices.
Global Perspective
Discusses international case studies, showcasing diverse approaches to sustainable marketing across different cultures and markets, providing a comprehensive understanding for global retail strategies.
Product Details
- Badania zawarte w książce koncentrują się na kwestiach marketingu międzynarodowego i handlu detalicznego. Marketing międzynarodowy uwzględnia zielony marketing lub ekologię środowiskową, oceniając konsumentów jako podstawowy model, podczas gdy firmy detaliczne koncentrują się na wskaźnikach finansowych, które bezpośrednio wplywają na wyniki branży detalicznej. Wyniki tego badania dostarczyly pewnych informacji zwrotnych dla zielonych marketerów w formulowaniu różnych strategii, w jaki sposób przyciągnąc klientów do zakupu ich ekologicznych produktów. Bardzo ważne jest, aby podkreślic proces zielonej innowacji, ponieważ latwo jest naśladowac produkt końcowy w porównaniu z procesem. Tymczasem w przypadku firm detalicznych wyniki w większości potwierdzają znane w literaturze wyniki dotyczące roli wskaźników finansowych w wyjaśnianiu wyników firm detalicznych. W szczególności, oprócz tych wskaźników finansowych, inne polityki i inicjatywy mogą zachęcac do rozwoju firmy, co ma pozytywny związek z rentownością.
| Book format | Paperback |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | November, 2024 |
| Pages | 104 |
| Subgenre | Production & Operations Management |
| Series title | No Series |
| Edition | 1 |
| Publisher | KS Omniscriptum Publishing |
| Original languages | Polish |
| Language | Polish |
| Is collectible | N |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.00 x 0.25 x 9.00 in (15.2 x 0.6 x 22.9 cm) |
| Assembled product weight | 0.36 lb (160 grams) |
| Bisac subject heading | Business & Economics |
Product Description
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Customer Questions & Answers
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Question:
What is the focus of the book?
Answer: The book focuses on international marketing and retail issues, with a special emphasis on green marketing. -
Question:
What insights does the research provide?
Answer: The research provides insights that help green marketers develop effective strategies to attract consumers to eco-friendly products. -
Question:
How does the book relate to financial performance in retail?
Answer: The book confirms the importance of financial indicators in explaining retail performance and suggests additional policies for business growth.
Nurul Zarirah Nizam All Books Editorial Review
Międzynarodowy zielony marketing i firmy detaliczne is a Non-Fiction paperback that provides insights into sustainable business practices and operations management. Published by KS Omniscriptum Publishing in November 2024, this book comprises 104 pages and is written in Polish. Readers can expect to learn about the integration of green marketing strategies in retail, helping businesses understand the importance of sustainability in their operations. This insightful title is part of the Business & Investing genre, making it a valuable resource for professionals interested in enhancing their knowledge of ethical marketing practices.
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Pros
- Focused on sustainable business practices
- Practical insights for retailers and marketers
- Easy-to-read paperback format
- Published by a reputable publisher
- Relevant content for modern business environments
Cons
- Could be more comprehensive in certain areas
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MWK 202654
Order now and get it around Monday, October 05
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Only 99 items left in stock.
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Features & Benefits
- Focuses on international marketing and retail issues.
- Highlights the importance of green marketing and ecological considerations.
- Offers insights for green marketers to enhance customer attraction.
- Emphasizes the significance of green innovation processes.
- Confirms financial indicators' role in retail performance.
- Suggests that additional policies can foster company growth and profitability.
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