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Item #:
137840764
The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action
Item #:
137840764
MWK 75958
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Product Details
| Publisher | PublicAffairs |
| Publication date | May 6, 2025 |
| Language | English |
| Print length | 288 pages |
| ISBN-10 | 1541704320 |
| ISBN-13 | 978-1541704329 |
| Item Weight | 1.06 pounds (480 grams) |
| Dimensions | 6.35 x 1 x 9.5 inches (16.1 x 2.5 x 24.1 cm) |
Product Description
The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action
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Customer Questions & Answers
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Question:
What is the main premise of the book?
Answer: The book posits that creativity is not a natural talent but a learned choice that requires deliberate action. -
Question:
What type of stories does the book include?
Answer: It includes stories of various individuals who successfully turned their creative ideas into professional realities. -
Question:
How does the book help readers with their creativity?
Answer: It provides tools and insights on how to navigate the creative process and overcome obstacles.
Decision-Making & Problem Solving Editorial Review
**** Zorana Ivcevic's book, "Creativity Choice," stands out as an essential guide for anyone looking to enhance their creative potential. Readers from various backgrounds—including academics, parents, and artists—have found the content both comprehensive and well-researched. The book deConstructs the myth that creativity is an innate talent, presenting it instead as a series of Conscious choices that anyone can make. This perspective is empowering, particularly for those who have struggled with self-doubt regarding their creative abilities. The book is structured into ten chapters that cover a wealth of topics, each filled with actionable strategies and relatable real-life examples. While some examples may feel lengthy, they successfully illustrate complex ideas in a digestible way. From defining creativity to exploring the impact of emotions and strategies to overcome creative blocks, Ivcevic's insights are deeply grounded in academic research while remaining accessible to readers without a psychology background. Key themes emerge throughout, such as the importance of adopting a growth mindset, understanding the role of emotion in creative processes, and fostering environments that support creativity. The notion of utilizing Constraints as a means to unleash creativity—and the encouragement to embrace uncertainty—resonates particularly well with readers. The book’s conclusion encapsulates its core message: creativity is not a gift but a choice enriched by social interactions and Conscious practices. Overall, "Creativity Choice" offers invaluable tools for individuals and organizations aiming to cultivate creativity. The combination of light Prose, well-structured content, and practical insights ensures that this book will be a treasured resource for many, appealing to novices and seasoned creatives alike. **
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Pros
- Thorough coverage of creativity research across diverse fields
- Accessible writing style suitable for readers with little psychology background
- Actionable tips for fostering creativity in personal and professional contexts
- Emphasis on emotional awareness and its role in creativity
- Engaging real-life examples that illustrate concepts effectively
- Insightful strategies for overcoming creative blocks
Cons
- Some examples may be perceived as lengthy or distracting
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MWK 75958
Order now and get it around Thursday, August 27
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Features & Benefits
- Challenges the myth that creativity is an innate trait.
- Discusses how to transform ideas into real achievements.
- Introduces the concept of the 'creativity choice.'
- Includes inspiring stories of successful creatives.
- Teaches psychological and emotional tools for the creative process.
- Outlines social conditions that foster creativity.
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