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Item #:
108969925
How Minds Change: The New Science of Belief, Opinion and Persuasion
Item #:
108969925
MWK 72132
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In a time when too many minds seem closed, this is a masterful analysis of what it takes to open them.
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What Stands Out
Scientific Insights
Offers groundbreaking research on the psychology of belief and persuasion, providing readers with scientifically-backed perspectives that challenge conventional notions of how opinions are formed and changed.
Practical Strategies
Equips readers with actionable techniques for influencing others and navigating discussions, making it not just informative but also a practical guide for personal and professional interactions.
Current Relevance
Addresses contemporary issues surrounding belief and opinion in society, making it a timely resource for understanding divisive topics and improving communication in today's polarized environment.
Product Details
| Item Weight | 1.2 lbs (540 grams) |
Who Should Buy?
-
Psychology Students
This book provides valuable insights into persuasive communication, beneficial for students studying psychology and behavioral sciences.
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Marketing Professionals
Professionals in marketing can leverage the strategies outlined to effectively influence consumer beliefs and enhance campaign success.
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Debate Enthusiasts
Those engaged in debates will find techniques for changing perspectives useful to enhance their arguments and persuasiveness.
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Casual Readers
Individuals seeking light reading might find the academic approach and dense theories less engaging or enjoyable.
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Uninterested Learners
Readers who are disinterested in psychology or social sciences may not appreciate the book's in-depth exploration of beliefs.
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Time-Constrained Individuals
People with limited time may struggle to commit to the book's detailed analysis, preferring shorter, more straightforward readings.
Product Description
How Minds Change: The New Science of Belief, Opinion and Persuasion
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Customer Questions & Answers
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Question:
What topics does the book cover?
Answer: It covers the science of belief, opinion formation, and persuasion techniques. -
Question:
Who is the author of the book?
Answer: The author is David McRaney, a self-delusion expert and psychology enthusiast. -
Question:
What can I gain from reading this book?
Answer: You will gain insights on how to effectively influence others and understand the dynamic nature of beliefs.
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MWK 72132
Order now and get it around Wednesday, August 05
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Features & Benefits
- Explores the science of belief, opinion, and persuasion.
- Imagines changing minds in just one conversation.
- Features real-life stories and expert insights.
- Examines the rapid evolution of societal beliefs.
- Grounded in the latest psychology and neuroscience research.
- An inspiring read for anyone seeking to influence others positively.
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