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34268351
How Brands Become Icons: The Principles of Cultural Branding, Hardcover
Item #:
34268351
MWK 81430
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Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons.
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What Stands Out
Cultural Relevance
Brands become icons by embedding themselves in culture, aligning their values with social movements and trends, which fosters a deep emotional connection with the target audience.
Innovative Marketing
Iconic brands leverage innovative marketing strategies, utilizing storytelling and memorable campaigns that resonate with consumers, creating lasting impressions and loyalty.
Consistency and Quality
Maintaining high-quality standards and consistent messaging across all platforms ensures that iconic brands build trust, fostering long-term relationships with consumers and differentiating from competitors.
Product Details
| Country of Origin | This item will be imported from US |
| What is in the box | How Brands Become Icons:... For more details, please check description/product details |
Who Should Buy?
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Marketing Professionals
Ideal for marketers seeking insights into brand development and strategies to elevate their brand's status.
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Business Students
Beneficial for students studying branding and marketing, offering real-world examples of iconic brands and their journeys.
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Entrepreneurs
Valuable for entrepreneurs looking to create memorable brands, providing key lessons from iconic brands' successes.
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Casual Readers
Not suitable for those seeking light or casual reading; it’s more focused on in-depth branding analysis.
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Financial Analysts
May not appeal to financial analysts focused strictly on numerical data rather than branding concepts.
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Technical Experts
Not ideal for those in technical fields seeking detailed technical content over branding strategies.
Product Description
How Brands Become Icons: The Principles of Cultural Branding, Hardcover
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Customer Questions & Answers
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Question:
What are some examples of cultural icons?
Answer: Coca-Cola, Harley-Davidson, Nike, and Budweiser are mentioned as examples of cultural icons -
Question:
How can managers create brands that resonate with consumers?
Answer: By leveraging a deeper cultural perspective and the principles outlined in the book -
Question:
What is the main thesis of the book?
Answer: The book presents a systematic model for how brands become icons through the creation of identity myths and powerful symbolism
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MWK 81430
Order now and get it around Sunday, July 12
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Features & Benefits
- Products like Coca-Cola, Harley-Davidson, Nike, and Budweiser are cultural icons
- Managers can create brands that resonate powerfully with consumers
- Conventional branding strategies are not effective in building icons
- A deeper cultural perspective is needed for successful branding
- The book presents a systematic model to explain how brands become icons
- Managers can leverage the principles behind successful brands to build their own iconic brands
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