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- Inside Apple: How America's Most Admiredand S...
Item #:
114010244
Inside Apple: How America's Most Admiredand SecretiveCompany Really Works
Item #:
114010244
MWK 49938
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A revealing guided tour of Jobs's greatest creation.
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What Stands Out
In-Depth Insights
Offers exclusive insights into Apple's internal culture and operational strategies, providing readers with a rare glimpse of the company's secretive workings and its impact on innovation.
Comprehensive Analysis
Delivers a thorough analysis of Apple's business practices, exploring how its unique approach differentiates it from competitors, which helps readers understand the factors behind its industry-leading status.
Engaging Narrative
Combines storytelling with factual reporting, making technical aspects accessible and engaging for a wide audience, appealing to both tech enthusiasts and those new to the subject.
Product Details
- A New York Times and Wall Street Journal bestseller goes behind the scenes of the tech giant that inspired a cult-like following for its products.If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author introduces readers to concepts like the DRI (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top one hundred (an annual ritual in which one hundred up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).Based on numerous interviews, Inside Apple offers exclusive information about how the company innovates, deals with its suppliers and handled the transition into the Post Jobs Era. Lashinsky, a former executive editor for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run the Company Someday, he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.A revealing guided tour of Jobs's greatest creation. —San Francisco ChronicleWith an Afterword on the Tim Cook era
| Publisher | Business Plus |
| Publication date | May 1, 2025 |
| Language | English |
| File size | 2.5 MB |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Enabled |
| Word Wise | Enabled |
| Print length | 234 pages |
| ISBN-13 | 978-1455512171 |
| Page Flip | Enabled |
| Item Weight | 1 lbs (450 grams) |
Who Should Buy?
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Business Students
Ideal for business students studying management, innovation, and corporate culture, offering insights into Apple's operations and strategies.
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Tech Enthusiasts
Great for technology lovers wanting to understand Apple's market influence and product development process in detail.
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Investors
Useful for potential investors seeking to analyze Apple's business model, financial strategies, and long-term growth prospects.
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Casual Readers
Not suitable for casual readers looking for light, entertaining content, as it delves into complex corporate strategies.
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Bargain Hunters
Those seeking free or low-cost content may find this Kindle edition pricier compared to other options available.
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Non-Business Professionals
Less appropriate for professionals outside the business or tech sectors who might not relate to corporate-centric discussions.
Product Description
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Customer Questions & Answers
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Question:
What is the main focus of 'Inside Apple'?
Answer: The book focuses on Apple's corporate culture, innovation processes, and the transition after Steve Jobs. -
Question:
Who is the author of 'Inside Apple'?
Answer: The author is Adam Lashinsky, a former executive editor for Fortune. -
Question:
Can this book help me in my career?
Answer: Yes, it provides universal lessons about leadership and innovation that can be applied in various fields.
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MWK 49938
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Features & Benefits
- Explores Apple's unique corporate culture and innovation strategies.
- Introduces key concepts like DRI and the Top 100 retreat.
- Based on deep interviews and insights from industry experts.
- Offers lessons on leadership, product design, and marketing.
- Ideal for anyone looking to infuse 'Apple magic' into their work.
- Includes an Afterword discussing the Tim Cook era.
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